Women ‘unfriendlier’ than men on social networks: study – Indian Express

Women ‘unfriendlier’ than men on social networks: study – Indian Express.



In 2011, more than 1 million Barbie fans voted online to determine Barbie’s next career for its “I Can Be” line of dolls.

This level of reach and consumer interaction, driven through social media platforms like Facebook and Twitter, earned toy-maker Mattel a PR Week Campaign of the Year award for its ability to keep the 125-year-old doll icon fresh and relevant.

Mattel clearly understands that modern consumers demand a much more engaging brand experience. And when done well, social media marketing can make a big impact on brand reputation. In fact, when the new Computer Engineer Barbie hit retail shelves, campaign efforts were credited with driving a 144 percent sales increase.

The Mattel campaign was successful because it allowed consumers — many of whom played with the dolls as children — to feel important by asking them to participate in crafting Barbie’s future. When consumers voted, they could inform their personal social networks, thereby quickly spreading word of the unique opportunity.

The ability of social networks to quickly spread news and messages to the masses means that an online presence now needs to be more than simply a constant output of content. Customer engagement and interaction in real time are key factors that brands should build into a campaign.

One such example can be seen in the recent grassroots efforts that successfully defeated the Stop Online Piracy Act (SOPA) legislation within the U.S. House of Representatives. Companies who opposed the legislation, such as Wikipedia, Facebook and Google, understood the reach and interactive nature of social media, and asked consumers to sign an anti-censorship petition, call their Congress representative and also encouraged others in opposition to spread word of the petition through their social networks.

Those responsible for SOPA advocacy chose to forgo social media within their campaign strategy, turning only to traditional mediums such as a press release.

The result? Social media wins. Within five days, more than 4.5 million people signed the anti-censorship petition; legislators who originally supported the bill backed down and agreed to review alternative options before moving forward.

Political ideology or Barbie career preference aside, these examples are clear indications of communication and public relations trends. In today’s tech-savvy world, effective brand management must include a well thought-out social media plan within the marketing mix.

— Dana Kohlbeck is an account manager for Coalesce Marketing & Design, Inc. in Appleton. 

Contemporary Management Concepts Social Media Success Gains National Exposure Exposure on Mashable.com and OPEN Forum by American Express

Contemporary Management Concepts Social Media Success Gains National Exposure Exposure on Mashable.com and OPEN Forum by American Express.

Be social about it | Deccan Chronicle

Be social about it | Deccan Chronicle.

Social business goes beyond social networking

Social business goes beyond social networking.

Why Schools Need to Get Social, Local and Mobile

Why Schools Need to Get Social, Local and Mobile.

Why 2011 Will Be Defined by Social Media Democracy

Why 2011 Will Be Defined by Social Media Democracy.

Social Media in businesses

Turning social interaction into a way of marketing has got many companies out on the highway. A great way which businesses have become more accessible is through the social media. The most common, which include Facebook, Twitter, and YouTube, among others, have over 700 million users and two-thirds of business owners with an account have introduced their marketing into the these media. It’s a great deal when your marketing can be noticed by loads of people all over the world, having them interact and share their opinions, like is done on Twitter, help in creating more ideas on ways to improve on your services.

Businesses would love to improve their marketing without ignoring “the best for less”. However, some companies overlook that and think it’s not always the best way to go. Fortunately, it can be achieved without any drawbacks and that’s when the social media becomes convenient.

In Nigeria, companies that have extended their businesses through the social media as mentioned above have become more reliable and advanced in consumer satisfaction. They gain more exposure to new customers far away and nearby and a lot more offers are being gained on a quick timescale.

Doing business on the internet could hinder physical interaction with your customers but some social medium like Facebook, has a lot of features which gives you the advantage to express yourself more and draw you closer to your clients. Linking your businesses to the social media in Nigeria keeps your customers up to date with your products and it also helps with real-time feedback on what services/products are most requested for. It’s a great way to keep your business running without having to run around to get more market. It also saves a lot for the clients, as they do not have to also run around find whatever products they need.

People want more, they expect more. They’re using social media. So instead of trying to do it all on your own… let us help you and do it for you.

Are banks and social media a good fit? Take a look at FNB | memeburn

Are banks and social media a good fit? Take a look at FNB | memeburn.

How Journalists Can Leverage Facebook’s New Features [VIDEO]

How Journalists Can Leverage Facebook’s New Features [VIDEO].